You’ve got a brand…an identity.
You stand for something in the marketplace.
How much extra stuff do you try to pile on top of your brand?
For example… Let’s say you are known for having the cheapest price. Cool. But you also want people to know that you offer premium quality products, a well educated staff to answer your questions, free delivery, and a satisfaction guarantee.
That’s too much for the brain to remember.
Apple computers stand for innovation. Ford Trucks are tough. With Geico, 15 minutes could save you 15% or more on insurance.
Simple. Straight forward. Successful.