Piling on your brand

You’ve got a brand…an identity.

You stand for something in the marketplace.

Now…

How much extra stuff do you try to pile on top of your brand?

For example… Let’s say you are known for having the cheapest price.  Cool.  But you also want people to know that you offer premium quality products, a well educated staff to answer your questions, free delivery, and a satisfaction guarantee.

Not cool.

That’s too much for the  brain to remember.

Apple computers stand for innovation. Ford Trucks are tough.  With Geico, 15 minutes could save you 15% or more on insurance.

Simple.  Straight forward.  Successful.

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Need to whip your staff?

You win by hiring passionate people. Instead of hiring people you have to motivate.  In his book, TURNING PRO, Steven Pressfield makes this point perfectly by quoting a famous race horse trainer. Here is part of that quote:

“…Horses understand the whip, but I don’t want a racer that runs that way. A horse that loves to run will beat a horse that’s compelled, every day of the week. I want a horse that loves the track. I want my exercise riders to have to hold them back in the morning because they’re so excited to get out and run.”

 

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Veggies are worthless!

I bought some fresh carrots, cabbage, spinach, parsley, and lettuce recently with every intention of eating the vegetables.  The upstairs fridge was packed full, so I put the veggies in the downstairs fridge (which we seldom use) and I forgot about the veggies.

A couple  months later I opened the downstairs fridge and had a Homer Simpson “Doh!” moment.  I saw the veggies, and they had become slimy, mushy, and worthless.

I had planned to eat those vegetables, but, well, time got away from me…

Here’s the facts: Veggies are worthless unless you actually eat them.

And it’s the same way with our dreams.

If there is something you dream about doing, having, or being…

Thinking about it is not enough.

You’ve got to DO something.  You need to take action.  You need to follow through.

If you have a dream…

Do something right now to move yourself closer to realizing that dream.

Maybe it’s just an inch closer, but closer is closer.

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Be happy. Don’t give up. Embrace change.

In a dog eat dog world, my November 2013 article in the Sioux Falls Business Journal shows you how you can be top dog!

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Portion control

It works when we try to lose weight.

It works when we try to make a point to someone.

PORTION CONTROL

When we attempt to make our point by dumping a ton of info on someone…going on and on and on, and talking and talking and talking…can we expect them to digest anything we’re saying?

Control the portion by feeding them one zesty morsel of information…and let them chew on it.

Mark Tollefson
Better Ideas
Better Results
Mark Ideas!
6053663244

http://www.markideas.com

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Crutch words

Early in my career I was a radio announcer.

My shows were recorded and I would sit down and listen to them with producers.

They would point out things I needed to improve on.

One of the things they looked for were my “crutch words”.  Words I habitually leaned on to fill the nervous holes and gaps while talking.  Crutch words did not improve the show, and often annoyed listeners.  So it was important to avoid them.

My days as a radio announcer ended long ago, but I still have the habit of noticing my “crutch words” while talking.

Try paying close attention to the words you use in your next few conversations. Notice if there are some words you seem to lean on.  Examine those words to see if they are helping make your point – or, like moths flitting around a light, just distracting.

“The limits of my language means the limits of my world.”
― Ludwig Wittgenstein

Mark Tollefson
Better Ideas
Better Results
Mark Ideas!
6053663244

http://www.markideas.com

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What if Walt Disney created your mission statement?

Would it say something like: “Committed to providing excellent customer service, while offering competitive prices and quality products, and blah, blah blah…”

MAKE PEOPLE HAPPY.   That was Walt Disney’s mission statement.  Clear…simple…and inspirational.  Walt didn’t put people to sleep when he shared his mission statement with them.

Do you?

Mark Tollefson
Better Ideas
Better Results
Mark Ideas!
6053663244

http://www.markideas.com

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Teacher’s tip applies to reaching customers

We have a little more we can learn from grade school teachers than readin-writin-and-rithmetic!
Click this link to read my article in the Business Journal…

Better Ideas
Better Results
Mark Ideas!
6053663244
http://www.markideas.com

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TRACTION!

While driving my truck in the snow today my tires began to spin while going up a hill.
So I turned on the 4 wheel drive.
I regained traction and made the hill easily.
Then a thought popped into my head…
THIS IS THE WAY IT IS WITH GOALS.
Sometimes we get stuck or side tracked or slip backward on our way to reaching a goal.
When that happens, we need something to help us regain momentum.
Maybe it’s reading an article or a book…listening to a particular song or Podcast…taking a walk…getting a massage…or having a conversation with a mentor.
Maybe it’s something as simple as reviewing why you set the goal in the first place, and what reaching the goal would mean to you.
Whatever it is…
Have it in place and ready to “turn on” when you need it…
Because the streets can be slippery and full of surprises on your way to a goal.

Better Ideas
Better Results
Mark Ideas!
6053663244
http://www.markideas.com

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When money is tight, CJ helps us see the light!

CJ is a young pastor at our church. His first love is God. His second love is messing around with stage lighting…and he’s very good at it.
The stage lighting was especially dazzling this past Sunday, so I complimented him.
He said, “Thanks. It only cost 60 dollars for the materials. I picked up some fabric and a few things from the store, and just kind of put it all together.”
60 dollars? It looked like he’d spent 600 dollars, or 1,600 dollars…maybe more…but only 60 dollars?
CJ smiled and said, “Anyone can make it look good if you have an unlimited budget. The challenge is being creative when you don’t have a whole lot to work with. That’s what I like to do.”And it shows…

The same thing is true with advertising and marketing.

If you have an enormous budget, anyone can make it work.
But if your ad budget is limited…
And you want your ad budget to do more than merely spread a nice vibe…
If you need your ad budget to pay for itself by bringing in new customers…
Call in a specialist.
Someone with a track record of making dollar bills perform like one hundred dollar bills. 

Better Ideas
Better Results
Mark Ideas!
6053663244
http://www.markideas.com

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