CJ is a young pastor at our church. His first love is God. His second love is messing around with stage lighting…and he's very good at it.
The stage lighting was especially dazzling this past Sunday, so I complimented him.
He said, "Thanks. It only cost 60 dollars for the materials. I picked up some fabric and a few things from the store, and just kind of put it all together."
60 dollars? It looked like he'd spent 600 dollars, or 1,600 dollars…maybe more…but only 60 dollars?
CJ smiled and said, "Anyone can make it look good if you have an unlimited budget. The challenge is being creative when you don't have a whole lot to work with. That's what I like to do."
And it shows…
The same thing is true with advertising and marketing.
If you have an enormous budget, anyone can make it work.
But if your ad budget is limited…
And you want your ad budget to do more than merely spread a nice vibe…
If you need your ad budget to pay for itself by bringing in new customers… Call in a specialist.
Someone with a track record of making dollar bills perform like one hundred dollar bills.