You groan and force another fake smile as they continue to blab on and on about their vacation.
“…and here’s a picture of us standing in front of the hotel…and here we are in the hotel lobby…and this is us tipping the nice boy who brought our luggage up…oh, and…”
They’ve been at it for what feels like hours, and your brain is about to explode.
The same thing happens with boring advertising messages.
But, with advertising, we won’t keep pretending we’re interested.
With boring advertising, we just reach over and click off the station, turn the page, or skip forward through the ad.
Roy Williams sez you need to move the needle on their “I give a crap meter” with your ads.
Blah blah blah conversation is a pain in the butt in real life.
It’s a waste of money in advertising.