Archive for June, 2012

Extraordinary power!

December 2009.  Kansas City.  A little girl is playing outside when a car backs over her, pinning her beneath the vehicle.  Nick Harris sees it happen.  He runs over and lifts the car off of her, saving her life.  Nick Harris is not a man of spectacular size or strength.

So what extraordinary power did Nick tap into to be able to do that?

The same power that allowed Lydia Angyiou of Quebec to wrestle and subdue a polar bear that attacked her son in 2006.  And in 1954, track star Roger Bannister used this power to run a mile in less than four minutes, the first time in all of recorded history.

What is this extraordinary power that gives us the ability to do the seemingly impossible?

Belief.

A belief delivers a direct command to your nervous system, and your body obeys.  The placebo effect is a great example.  People who believe a drug will have a certain effect often experience that effect, even when the pill they’ve been given is a fake.

Had Nick Harris stopped to listen to people’s opinions, while deciding whether or not to lift the car off the little girl, no doubt he would have heard things like: “that’s impossible” and “you’re crazy”.

Well, Nick wasn’t crazy. He believed.

When you believe…anything is possible.

Mark Tollefson

Better Ideas
Better Results
Mark Ideas!

6053663244
http://www.markideas.com

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What can a business learn from a puppy?

This is my pup, Bentley. He’s a 9-week old Springer…and he sits when I ask him to.
He wasn’t born with this ability.  I taught him.  I had to ask him to sit many, many times and reward him with handfuls of bison treats, but finally he figured it out. 

 

One day, as I stood there bribing Bentley with bison treats, a thought came to me…
This is the same thing I recommend businesses do to get people to buy from them.
When I slip into my suit and tie and talk serious with business owners and managers, I always recommend they:
1)  Use some media to ask consumers to act, and repeat that request over and over again until they do.
2)  Reward the heck out of consumers when they do what is asked.
Whether it’s training puppies or training consumers…one big secret to success is asking clearly, asking repeatedly, and rewarding good behavior. 

(Click here to see an 11 second video of Bentley sitting…) 

Mark Tollefson
Better Ideas
Better Results
Mark Ideas!
6053663244
http://www.markideas.com

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I trust Annie’s.

When buying food I take the time to read the ingredients on the label.
What’s the fat? Did they add corn syrup…MSG…preservatives…coloring?
However, there are some labels I don’t worry about reading. Like Annie’s Homegrown. I haven’t read the ingredients on an Annie’s label in years. They’ve earned my trust. When I see the happy little bunny on their packaging I relax…which feels good.

 When people trust you, they will do what you ask them to do.

I’ve studied it carefully, and there are 3 simple things that Annie’s, and other successful brands are doing brilliantly right. If you want me to share those insights with you…just call or click.

Mark Tollefson

Better Ideas
Better Results
Mark Ideas!
605-366-3244
mark@markideas.com

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