Bathed eggs

I stood in front of the egg shelves in the grocery store wondering whether or not I should pay an extra dollar seventy eight per dozen for Davidson’s eggs featuring eggs “pasteurized in an all-natural warm water bath.”

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It sounded enticing and I was tempted to buy their eggs.

But…

I have no idea what the benefit is to eating eggs that have been bathed so meticulously.

So…

I just grabbed a few dozen “organic” eggs instead … cuz unlike “bathed” eggs, I’m familiar with the term “organic”.

Now…

Had the people who did the packaging for the “bathed” eggs taken a sentence, just one quick sentence, to explain the benefit to choosing their eggs…well…the Tollefson house would probably have warmly bathed eggs sitting in the fridge right now.

Which means…

With your ad messages…

Whether Social, TV, mailers, e-blasts, radio, or the paper…

Point out the BENEFITS, not just the features of what it is you’re selling.

(Example: a leather steering wheel cover is a feature. The fact that it feels better on your hands and improves your ability to grip the steering wheel – leading to a more comfortable and safer driving experience are benefits…)

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